A good harvest, even in Kenya’s dry season
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10% of profits to charity
Every year, innocent donates at least 10% of profits to charity. So far we've committed £5.4m to good causes in the UK and worldwide.
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Send a Cow
The innocent foundation has worked with Send a Cow since 2004 in Lesotho, Kenya and Uganda, providing livestock, training and improved access to essential services.
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Tastes good
To make the best drinks, we find the best fruit. We search hard to find it, but it's definitely worth it. Taste for yourself.
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Fruitful endeavours
A happy by-product of cows is natural fertiliser. Which means Janet can grow more oranges, sell them at the market and provide for her family.
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Cycle to school
A third of children in Uganda have to walk over 5km to their nearest secondary school. It's a long way, and many children don't have the strength. But a bike can help.
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Milk for good
Calcium keeps bones and teeth healthy. Calcium deficiency can lead to brittle bones and other health problems. The gift of a cow can change lives.
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Practical Action
The innocent foundation has worked with Practical Action in Peru for 4 years. Practical Action use technology to challenge poverty around the world.
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Super solar power
Before their solar panel was installed, the family would end their day when it got dark. Now they can light their house whenever they need to.
Tastes good
we use the best fruit possible
we have to search hard to find it, but it's definitely worth it
Does you good
we want you to live well and die old
our drinks are packed with natural goodness
Does others good
we give 10% of our profits to charity
since 2004 innocent has donated £5.4m to good causes
Tastes good
we use the best fruit possible
we have to search hard to find it, but it's definitely worth it
Fruit is delicious. We find the best fruit, and that's what makes our drinks delicious. It's simple.
Our Fruit Team (yes, that's what it's called) constantly searches for the very best fruit there is. They get out to the groves, the orchards, the farms, talking to the growers and learning as much as they can about fruit: which varieties are the tastiest, when's best to harvest, what are the latest trends in growing and cultivating different types of fruit.
And we have a team of people based in Fruit Towers whose job it is to taste all of our recipes, every single day, to make sure they always taste as delicious as they possibly can.
Does you good
we want you to live well and die old
our drinks are packed with natural goodness
Vitamin C
Vitamin C is an antioxidant, which means that it helps to keep your cells healthy. Our smoothies are a source of vitamin C, which contributes to the normal function of the immune system, when enjoyed as part of a healthy lifestyle and balanced diet. (Eat your greens.)
2 of your 5-a-day
We know we're all supposed to get more fruit and veg into our diets, and our drinks are a handy way to do that. A 250ml bottle of one of our smoothies gives you 2 portions of your 5-a-day.
Fibre
Our smoothies are made from crushed fruit as well as fruit juice, so they contain fibre. On average a 250ml bottle of one of our smoothies contains the same amount of fibre that you'd find in an apple and a portion of strawberries.
Each of our delicious recipes has different ingredients, so please check the nutritional section of our website for more info about nutrient levels in each of our drinks.
Does others good
we give 10% of our profits to charity
since 2004 innocent has donated £5.4m to good causes
Ever since we began, we’ve always given some of our profits to charity. In 2004 we started the innocent foundation, which funds projects all over the world to alleviate hunger.
One of the partners that the foundation works with is Send a Cow, as seen in our film.
innocent supports other charities too, including Age UK (and equivalent charities in other parts of Europe) who we support through the Big Knit campaign. We also spend a lot of time making our business as sustainable as we possibly can.
It's all about leaving things a little bit better than we find them - one of our core philosophies, and one that we try to apply to everything we do.